Not long ago, if you asked a red-blooded male if he considered cosmetic surgery the answer would have been a firm, resounding and slightly offended “no”! But things are changing fast and male cosmetic surgery is no longer something to be teased or admired. It is a must these days and the popularity of male cosmetic procedures is growing rapidly. Look at Gordon Ramsey’s chin. He is more male than he can be. So what’s the story behind the meteoric rise of cosmetic surgery for men?
Last year, according to BAAPS (the British Association of Aesthetic Plastic Surgeons) just under 1000 men had nose jobs, up more than 13% from 2010. 741 men underwent breast reduction operations on their funny, male breasts also known as moob jobs, a 33% increase over 2010 figures. Eyebrow and neck lifts have seen double digit increases year over year so far and male eyelid surgery is reaching the big moment, for the first time. All in all, BAAPS reports a 7% increase in male cosmetic surgery compared to a 5% increase in surgical procedures for women.
Male grooming products first arrived on pharmacy shelves in the early 1970s and classics like Brut, Old Spice and Denim. Even so, it took a while to take the Male Cosmetic Surgery
previously rather smelly world of men by storm. Then you’d be lucky if your man used deodorant no matter changing the shape of his nose or getting rid of his man boobs.
Then, strangely enough, men’s grooming got stuck for a couple of decades, offering only men’s hygiene or shaving products as the women’s skin and body care industry continued to flourish. It wasn’t until the late 1990s that men’s moisturizers, cleansers, and toners started to go mainstream, as more and more men ventured slowly and timidly into skincare and mastered the finer points to maintain. their skin look good. By this point, a boom in cosmetic surgery was already affecting women, with huge boobs on the agenda for several years thanks to celebrities “out there” like Jordan.
Move on to 2008 and you can see the number of male cosmetic procedures steadily increasing. No longer something that very few men would consider, it had suddenly become a viable option for men of all ages. And they haven’t looked back since.