If the pandemic has taught us anything, it is the need to be creative and think outside the box. In fact this applies to everything we do now: from transforming family reunions to zooming family calls; attend concerts in person at live streaming concerts; watching sports with fans watching sports with digital fans; eat in crowded restaurants to eat out and socially distant from others; and more. Everything we used to do has been changed in some way. The same thing was applied to businesses. Traditional strategies that worked in the past need to be reinvented. Job fairs are part of this mix.
Whether you’re used to attending job fairs or holding your own, they now have to be virtually reinvented. So how can recruiting companies turn the traditional job fair into a virtual one, but still get their edge? Here are 8 tips to make your virtual job fair a success.
Before you start planning your virtual job fair, avoid behavior that won’t be as good as an in-person event. A virtual job fair can be just as effective (perhaps even better) as long as you have the right resources and are committed to it. Don’t hold back on investing in resources just because it’s a virtual event. Commit to obtaining the resources necessary to make the event a success.
2. Find the right platform
To select the right platform, first decide on the objectives and format of your job fair. Are you going to keep it simple and hold one session at a time or do you plan to have breakout rooms? Do you want to use a standard webinar platform or do you want to use a platform that allows networking, booth time, the ability to hold more than one session at a time, etc.? All these factors will depend on the virtual platform used for your trade show.
If you are using a webinar platform, such as GoToWebinar®, you can hold one session at a time and allow candidates to join the sessions they are interested in. Each client attending the job fair can hold a session and talk about their company, the positions you are looking to CDL Jobs in Janesville fill, and the ideal candidates for these positions. At the end of each session, time can be allotted for candidates to ask questions. This format is less intimate, but it allows customers to promote their company to candidates and allows candidates to get to know your customers. If the goal of the job fair is to be informative, this format could work well.
If you are looking to organize a job fair that is more interactive and allows candidates to talk to clients, you may want to do a different format. Some webinar platforms, such as Zoom®, allow for interactive sessions. You could still have sessions with all attendees, but also incorporate breakout rooms. Each of your participating clients can have their own meeting room that allows candidates to enter the rooms they are interested in. This gives candidates the opportunity to ask questions and speak one-on-one with an employer. Depending on how many candidates choose a certain breakout room, it might not be a one-to-one conversation, but it would still allow for a more intimate conversation than holding a large session for everyone.
If you want to go further, there are even more imaginative platforms that allow for the above and more! Recently, I used a platform that had virtual booths, one-to-one networking time, and sessions for all attendees. If you are looking to invest a little more in your virtual trade show, this is a great option. Each customer can have their own virtual stand, designed with their company’s brand. Candidates can then walk into their booth and have one-on-one video conversations with clients. The platform I used also had a “register interest” button in each booth. So if a candidate was interested in a job opportunity with the client, they can select a button and say they are interested in learning more. Clients can still give a presentation during a session, but they will also have the benefit of having a virtual booth for candidates to visit. There are several platforms that offer services similar to these if that’s something you’d be interested in doing.
Overall, there is no universal right or wrong platform to use for a job fair, but finding the right platform that meets your goals is the most important thing.
3. Organize a strong schedule
Once the format has been finalized, the