Yahoo! made an arrangement with the online correspondences organization Four11 for co-marked white pages. Marvin Gavin, who worked at Four11 as the chief of universal business advancement, said “We generally had an inclination about being procured by Yahoo. They were more pioneering than Microsoft. We had an extraordinary social fit – it seemed well and good.” In the end, Yahoo! procured Four11 for $96 million. The reason behind gaining Four11 was the organization’s RocketMail webmail administration, which propelled in 1997. Yahoo! reported the obtaining on October 8, 1997, near the time that Yahoo! Mail was propelled. Yahoo! picked obtaining instead of inside stage improvement, in light of the fact that, as Healy stated, “Hotmail was developing at thousands and thousands clients for every week. We did an examination. For us to fabricate, it would have taken four to a half year, and by at that point, such huge numbers of clients would have considered. The speed of the market was basic.”
The progress to Yahoo! Mail was difficult for some Rocketmail clients. On March 21, 2002, Yahoo! wiped out free programming customer get to and presented the $29.99 every year Mail Forwarding Service. Mary Osako, a Yahoo! Representative, told CNET, “For-pay benefits on Yahoo!, initially propelled in February 1999, have encountered incredible acknowledgment from our base of dynamic enrolled clients, and we anticipate that this appropriation should keep on developing.”
During 2002, the Yahoo! organize was bit by bit overhauled. On July 2, the organization site was changed, and it was declared that Yahoo! Mail and different administrations would likewise Ymail login be redesigned. Along with this new plan, new highlights were to be executed, remembering drop-down menus for DHTML, distinctive classification tabs, and another client adaptable shading plan. Yahoo! System Services senior VP Geoff Ralston expressed that
The dispatch of Yahoo! Mail Plus is a piece of Yahoo’s vital activity to offer premium administrations that convey creative, solid and significant administrations to customers … In only five years, Yahoo! Mail has developed from one million to a huge number of clients, representing how buyers have made email a fundamental piece of their day by day lives. Through Yahoo! Mail Plus, Yahoo! keeps on showing administration and advancement by offering purchasers the business’ generally finished and incredible email arrangement.
Yahoo! Emissary visit mix in the Yahoo! Mail webmail interface, in beta in 2007.
On July 9, 2004, Yahoo! procured Oddpost, a webmail administration which reproduced a work area email customer. Oddpost had highlights, for example, simplified help, right-click menus, RSS channels, a review sheet, and sped up utilizing email storing to abbreviate reaction time. A considerable lot of the highlights were fused into a refreshed Yahoo! Mail administration.